Our industry is at a crossroads. We already know many of the answers to the questions that hold us back. What’s missing is action. That must change.

180 down, 820 to go - data collection is a slog. Your contribution to my PhD research project will help shape how our field is recognised.

Trust is measured, tracked, endlessly debated and yet often misunderstood. It should be the foundation of everything that we do.

Small agencies deliver some of the UK’s most powerful creative work yet too many are being held back by late payments.

Public relations realises its potential when it steps up as a leadership compass and helps shape decisions rather than communicating the outcomes of decision-making.

What if one line in a job ad could make your hiring fairer and your workforce more diverse? Listing a salary in a job ad is the startpoint.

An important story of how a former agency creative director was empowered by prioritising values-led decisions, creativity and wellbeing over corporate compliance.

As we race to adopt AI, we’re at risk of leaving people behind. Real people, with real experiences, many of whom face daily barriers because of who they are.

Arlen Pettitt, our first guest editor of the summer, shares his family’s fight for a fairer future in special education.

AI-powered answers are replacing search results. Public relations needs to respond. It’s time to understand, adapt and lead.

The Horizon IT scandal exposed a catastrophic failure of corporate communication, where denial and spin were prioritised over truth and accountability.

AI is transforming NHS communications, but investment is needed to improve access, capability and governance.

The launch of the Barcelona Principles 4.0 gives us a fresh opportunity to confront an old truth: it’s time for an honest conversation about AVEs.

The 2025 Reuters Institute Digital News Report tells the story of a fundamental shift in news habits, with social platforms and influencers overtaking traditional media.

The latest version of the Barcelona Principles is a practical upgrade to measuring success in public relations.

The UK public relations agency sector is growing, but not in the areas you might expect.

Using data to put people first.

A wave of research and advocacy exposes the systemic forces driving women out of the public relations industry and calls for action.

Mary Meeker’s latest AI megadeck is a masterpiece of charts and confidence. But the real insight lies in the questions that it doesn’t ask.

Edward Bernays’ ideas of persuasion and propaganda are alive and well, operating invisibly through algorithms.